In case you’ve been in a coma for the last two days, we hired a new head basketball coach. To help fans ramp up their knowledge about Coach Lickliter, Hawkize is introducing a short series of posts called ‘Know Thy Coach’. These posts will include pieces of information that we feel are important for every Hawkeye fan to know about our new coach.First thing’s first — you need to know how to pronounce his name correctly. We’re going to avoid another “Ferentz rhymes with parents” debacle at all costs this time.

It’s very simple:

“I lick the ice cream cone.” “I start fires with a lighter.” That wasn’t so hard now, was it?
To eliminate any potential confusion:

This is where things get confusing. For all you math majors out there, this means that the “liter” in “Lickliter” is pronounced like the flame producing object, not the Pepsi you chug every day.

Now that you know how to say Coach Lickliter’s name, please share this knowledge among your friends to help prevent the debauchery that will inevitabley take place in the upcoming months.